Welcome to Social Media Consulting. I’m Michał, expert social media consultant, and for over 15 years, I’ve been at the forefront of international social media strategy, guiding businesses and cultural visionaries toward significant, sustainable growth. In an era increasingly shaped by Artificial Intelligence (AI) and dynamic search landscapes, my mission is to provide you with more than just consulting; I offer a direct, 1:1 partnership rooted in deep expertise, genuine empathy, and meticulously “crafted” social media strategies.
My approach is designed to deliver tangible results across the EU, UK, Asia, and for clients worldwide – from the UK to Mexico, Thailand to Dubai, and Rwanda to the Philippines. I understand that you’re not just looking for an agency; you’re seeking a seasoned social media consultant who can navigate the complexities of today’s digital ecosystem, including the nuances of AI-driven search and content discovery.
My Philosophy: Human-Centric Strategies in an AI-Powered Age
The digital world is in constant flux, but the core of impactful communication remains human. My philosophy blends cutting-edge understanding with timeless principles:
- Empathy & Deep Understanding as a Foundation: Your unique story, specific challenges, and ambitious vision are the bedrock of our collaboration. I begin by listening intently, immersing myself in your world to ensure every strategy is not just effective, but perfectly aligned with your needs. My clients value this dedicated, responsive approach – I’m here to provide clarity and steadfast support.
- The “Craft” of Strategic Excellence: While AI offers powerful tools, I believe in the irreplaceable value of human insight and creativity. Every social media consultation and strategy is “hand-crafted.” This means leveraging 15+ years of experience to develop original, insightful solutions, rather than relying on generic templates. This “non-commodity content” approach is precisely what Google and AI systems increasingly reward.
- Direct 1:1 Expert Collaboration for Agility & Precision: When you partner with Social Media Consulting, you collaborate directly with me, Michał. This ensures clear communication, rapid adaptation to market changes, and a strategy that evolves dynamically. Consultations are primarily online (Zoom/Google Meet) for global accessibility, with on-site options available to deepen our strategic work.
- Transformative, Future-Focused Thinking: My aim extends beyond immediate metrics. I strive to reshape your understanding of social media’s potential, preparing your brand for sustained success in a future where AI and human ingenuity must coexist and complement each other. I embrace innovation and am unafraid to implement novel solutions.
15+ Years of Global Expertise: Proven Results & E-E-A-T in Action
My extensive career is a testament to adaptability and a commitment to delivering measurable results across diverse sectors and continents. This deep Experience, coupled with specialized Expertise, builds the Authoritativeness and Trustworthiness (E-E-A-T) that Google and AI systems value so highly.
A Showcase of International Impact & Key Projects (Demonstrating E-E-A-T):
My portfolio highlights a consistent track record of excellence and the ability to tailor strategies to unique market demands and cultural contexts:
Global Music & Entertainment Arena
- Orchestrating the comprehensive digital presence for Marcin Wasilewski Trio’s acclaimed world tours, including their landmark 30th-anniversary tour (spanning Europe, USA, Japan, and Korea) and their prestigious joint tour with jazz legend Joe Lovano.
- Spearheading the digital strategy for the Rolling Quartz 2025 European tour.
- Managing the promotional campaign for the innovative HYPERFOCUS TOMORROW X TOGETHER VR CONCERT, targeting audiences across Poland and Central Europe.
Prestigious Cultural Festivals & Events
- Providing end-to-end social media and marketing direction for three editions of the highly respected ECM Warsaw Festival.
- Shaping the digital launch and ongoing strategy for the inaugural Music Export Conference & Warsaw Music Week.
- Leading the social media strategy for two editions of the vibrant Globaltica World Cultures Festival (2024 and the landmark 20th-anniversary edition in 2025).
Luxury Brands, Tourism & International Business Ventures
- Supporting the esteemed Libertist Trimarans brand with their international communications during three editions of the LE GRAND PAVOIS LA ROCHELLE international boat show.
- Providing continuous communication and advertising consultancy for the UK-based online eco-store 4ecoshop.co.uk, effectively targeting both Polish and English-speaking customers within the UK.
- Offering strategic social media consultations and support for the Polish branch of the globally renowned luxury brand Hästens.
- Crafting and executing social media promotional campaigns for luxury hotels on Zanzibar, enhancing their visibility and attracting an international clientele.
Tech & Biomedical Sector Support
- Providing specialized technical Facebook support and strategic social media guidance for Aether Biomedical, enabling them to navigate platform complexities and optimize their digital outreach.
Strategic Media Partnerships
- Maintaining a constant, collaborative partnership with Digital Camera Polska, the Polish extension of the internationally acclaimed Digital Camera World magazine.
This diverse experience, with projects for clients in the UK, Mexico, Thailand, Dubai, Rwanda, Norway, and the Philippines, not only demonstrates global reach but also my capability to adapt and deliver results in varied cultural and business environments – a key factor for effective international SEO and AI understanding.
My Services: Comprehensive, AI-Aware Social Media Consulting
I offer a holistic suite of services designed to address every facet of your international social media needs, always with an eye on current best practices and the evolving AI landscape:
- In-depth Social Media Audits & International Market Analysis (considering cultural nuances critical for AI and user understanding).
- Custom “Crafted” Social Media Strategy Development & Implementation (focused on unique, non-commodity content).
- Personalized 1:1 Social Media Coaching & Team Training (Online & On-site).
- Compelling Content Strategy & Creation Guidance (optimized for human engagement and AI interpretation, including FAQ-style content).
- Targeted Social Media Advertising Campaign Management (Meta, LinkedIn, TikTok, etc.).
- Performance Analytics & ROI-Focused Reporting (adapting metrics to include visibility and quality of engagement in the AI era).
- Technical Challenge Resolution & Platform Optimization (ensuring your content is accessible to crawlers and AI).
Why Partner with expert social media consultant in the Age of AI?
Choosing the expert social media consultant is more critical than ever. Here’s how my approach is tailored for success in today’s and tomorrow’s digital world:
- Unwavering Personal Commitment & Empathy: Your success is my priority. This human-centric approach is a vital differentiator when AI often lacks nuanced understanding.
- Proven, Agile Problem-Solver: My track record demonstrates an ability to find innovative solutions for complex, often unconventional, challenges.
- Future-Focused & Adaptable Expert: I am committed to continuous learning, actively tracking AI developments and adapting strategies to ensure your brand remains ahead of the curve and visible in new search paradigms like AI Overviews and Google Discover.
- Transparent, Responsive & Reliable Communication: You’ll always be informed, with clear explanations and dependable support. Feel free to connect with me on LinkedIn to learn more about my professional journey.
Ready to Craft Your AI-Resilient International Social Media Success Story?
If you are seeking an experienced, empathetic, and results-driven expert social media consultant who will approach your project with the meticulous “craft,” dedication, and strategic insight it deserves – one who understands how to build for both human audiences and AI understanding – then let’s connect. I am here to listen to your unique needs, understand your ambitious vision, and co-create a powerful, future-proof social media strategy that will elevate your brand or cultural initiative to new heights on the global stage.